"Every product has a unique personality and it is your job to find it." – Joe Sugarman


 

In order for this site to become all that it can be, your help is going to be greatly needed. In an ideal world, I would be able to stand atop some sort of fancy pedestal and bestow upon you my wealth of copywriting knowledge. 

Not only is my home office not large enough for any kind of mass gathering, but I’m entirely unequipped for that kind of teaching situation. 

Case in point? I need your help. 

While some are more experienced in the ways of newsworthy article production and blogging, others perhaps feel more confident constructing robust email marketing campaigns and sales letters.

Whatever your area of expertise might cover, I need you here at Echelon.

Who Should Write for Echelon?

Listen, the truth of the matter? I’m not a sticklers for degrees, certifications, job titles, current places of employment or even years of experience. We’re copywriters, not rocket scientists. 

While many of Echelon’s visitors have substantially more experience with copywriting than I do, I’ve been in the industry long enough to recognize the not-so-subtle differences between editorial garbage and something into which somebody actually put a bit of time and effort.

Simply put, if you’ve got a passion for copywriting and enjoy putting the proverbial pen to paper, I want you working with me to produce awesome content for the Echelon blog. 

If you’re just looking for a few backlinks without having to do anything, you’d be best served working with another copywriting site.

Approved Topics

If you’ve made it to this point and have still failed to pick up on what’s primarily being covered here on the Echelon Copy blog, your reading comprehension skills are in need of some serious fine-tuning. 

As a leading destination for professional copywriters, anything that’s related to the strategic transmission of information through written word is more than welcome on the blog.

With that in mind, in the time that Echelon Copy has been up and running, I’ve found that the majority of the site’s blog content falls into one of three bins: copywriting, public relations and social media marketing. 

Published posts do delve deeper, however. Here are a few specific examples of what generally makes its way onto my editorial queue:

  • Copywriting
  • Ghostwriting
  • Blogging
  • Writing Tips
  • Content Marketing
  • Digital PR
  • Traditional PR
  • Social Media Marketing

If you’re worried an idea of yours might not fit nicely with what I tend to publish, remember that there’s no harm in asking. 

I can promise you’re genuine inquiry will be met with both kindness and respect. 

On the flip side of things, if you’re some random PR person who believes in sending out mass emails through Cision, let it be known that you’ll be lambasted for your pitching ineptitude.

Target Audience

All experienced Echelon writers make a point of curtailing site blog content to the needs of living human beings—ya know, the kind with actual flesh and bone.

Sure, we get the importance of “writing for search engines,” but the best SEO strategy that ever existed was to create meaningful, engaging content. 

Yes, the basics of search engine optimization [SEO] are important to consider while writing, but never sacrifice quality for the occasional awkward geo-qualifier or keyword. 

Now, on a more important note, let’s talk about the actual people that will be interacting with your posts. 

The Echelon Copy blog does its best to curate content that at least one of three different target audiences can learn from:

  1. Advertising students and entry-level copywriters
  2. Experienced copywriting specialists, managers and shop owners
  3. Professional content marketers, social media strategists and writers/bloggers

While the aforestated certainly doesn’t include the likes of all of Echelon’s devoted followers, more than likely, if you keep a post focused on any one of the groups I’ve discussed, things will work out just fine.

Tone

We’re not in school anymore—well, most of us aren’t—so let’s not try and bore people to death with a bunch of jargon that Stephen Hawking himself would struggle to understand. 

Additionally, as far as tone is concerned, make it a point to not try to sound smarter than you actually are. 

Let’s put it this way: if it sounds like a rudimentary press release, you’d be wise to toss what’s been written and start over. 

Echelon’s blog has been designed to be an easy-to-understand copywriting publication for professionals of all levels. At the end of the day, succinctness and readability are of the utmost importance.

Guidelines

I get that these might be a bit of a nuisance, but with as many crap copywriting blogs as there are out on the World Wide Web, there’s no way to get around them. 

It goes without saying that if you cling to these little guys, you should have no problem having your work featured on Echelon:

  • More than anything, make certain that your piece contains plenty of well-written, accurate information for the site’s regular visitors. Anything too superficial will be promptly returned to the author for further revision.
  • All work must be 100% unique to Echelon Copy and published nowhere else. Plagiarism will not be tolerated. Furthermore, if it’s later discovered that your post is housed on multiple sites, I’ll immediately pull it.
  • I’m not a fanatic about word count, but if a piece is less than 250 words, it’s likely to not be accepted for publication unless it’s absolutely amazing.
  • We’re all copywriters here, so let’s not treat affiliate links like they’re disease-carrying demons. That being said, there shouldn’t be more than one within a piece’s body text and another in your author bio at the end of an entry. Also, if I feel like removing any unnecessary links from a piece, I’ll do just that.
  • Speaking of painful promotion, don’t toot your own horn. Nobody cares. Personal experiences, however, are very much acceptable.
  • Write for people, not for search engines.
  • The use of photos, infographics, videos and GIFs are all encouraged. In fact, when your piece is finally submitted, I ask that at least one image be attached for publication. If you can’t find one, let me know and I’ll be happy to help.
  • I don’t care how awe-inspiring your writing ability is, you need to proofread your piece a few times before turning it in. Grammar is extremely important.
  • In order to make your piece more enjoyable and easier to read, please include subsections, bullet points and numbered lists when appropriate.
  • Please check back periodically to respond to any comments that have been generated by your published post.
  • Be creative and have fun with all of this.

Lastly, as has already been briefly made mention, seeing as how I run this site, I reserve the right to make any editorial changes I see fit for the betterment of the audience’s overall experience and to protect the professional sanctity of Echelon Copy. 

Rest assured, these sorts of changes are rare. If all guidelines are followed, the process will be a smooth one. After all, I want your copywriting genius to shine through, not mine.

What Echelon Offers

Though technically still a site in its earlier stages, at its current rate of growth, Echelon promises to one day rival exemplary sites like CopyBlogger, Copylicious, Direct Creative, The Domino Project and Good Copy, Bad Copy. 

The aforesaid websites attract the best copywriters for a number of reasons. Likewise, I’ve found that my team of diligent writers come back time and time again to produce posts for the Echelon Copy blog for a number of reasons:

  • Backlinking - When used moderately and appropriately, I have little to no issue with an affiliate link being placed within the body text of a post and as part of an author’s biography at the end of a piece. You deserve exposure and I’ll gladly give it to you.
  • Social Promotion - You’ll tap into the promotional powers of Echelon Copy’s various social channels to have your work seen by innumerable Copywriters on a regular basis. As a result, your follower totals are bound to see a bump.
  • Improved Portfolio - As far as copywriting is concerned, your working portfolio will forever be more valuable to you than just about anything else. Formal collaboration with Echelon Copy will be a standout accomplishment, without a doubt.
  • Networking - Remember how your portfolio trounces “just about anything else” in importance? Networking is the one exception. At Echelon, you’ll interact with industry leaders to quicken the pace at which you become one yourself.
  • Professional Collaboration - Working as an integral part of something great is a worthwhile accomplishment. Few are the copywriting projects as distinguished and game changing as Echelon Copy. Honestly, you’ll want to get onboard early.

From where I’m sitting, if you’re willing to put a great deal of time and energy into an incredible piece, you deserve something in return. 

I’ve typed my fingers to the bone far too many times to only feel underappreciated in the end. With me, that’ll never be an issue.

The Important Part: How to Finally Pitch Me

If you think you’re ready to get involved and feel you’ve got what it takes, please send an idea pitch—not an already-finished rough draft—along with a sample headline or two to lucas@echpr.com

In your email’s subject line, please include the words “Guest Post Pitch,” so that I can more effectively prioritize what’s coming in. 

Admittedly, I look forward to reading your pitches, working together and forming a long-lasting relationship that extends far beyond copywriting.