Salt and pepper. Peanut butter and Jelly. Yin and yang. They all innately go together. Likewise, the world of social media and the very Millennials who made the platform popular in the first place go hand in hand. That being said, just because you’re a young person who’s yet to have experienced male-pattern baldness, doesn’t mean you were born a genius of social media marketing.
Using Social Media Responsibly
Remember how your mother always told you to never run with scissors when you were growing up? Seemed easy enough, right? To this day, your vital organs have yet to have been penetrated by a pair of choppers, so all is well, supposedly. Well, as far as social media is concerned, things aren’t quite so simple, though they should be.
My guess is that your boss hasn’t come out and explicitly asked that you keep your personal social account activity as mature as possible, but he really shouldn’t have to. Social media makes the world small. That slightly promiscuous photo or crotch-grab video is never far from the reach of your precious clients. You think they’ll be happy to learn that MTV’s Steve-O 2.0 is running all their social profiles? Exactly.
Scheduling Social Media Activity
While there’s certainly plenty to be said about realistic human engagement out in the social sphere, religious excommunication is unlikely to occur just because you decided to use Hootsuite or Sprout Social to schedule out a few Facebook posts, tweets or pins.
With that in mind, however, this is something most young people aren’t used to. Real-time posts of selfies and homemade food are great, but any seasoned social media specialist understands that time is of the utmost importance. If you’re doing the whole social thing correctly, scheduling will be seen as a blessing, rather than a burden.
Analytics as a Proof of Digital Mastery
Generally speaking, as far as academics are concerned, there are two types of people: math and science gurus or reading and writing studs. More than likely, if you’ve made social media an integral part of your money-making lifestyle, you belong in the latter group.
Because of this, numbers are a bit terrifying. Listen, nobody is asking you to do 100 multiplication tables in five minutes, so just relax. You’re not a math and science nerd, but odds are, the person who’s hired you to make sense of social media and digital PR very much is. Millennials, suck it up and use the many social media tools at your disposal to help your clients understand what it is that you’re doing with their money. After all, they deserve to know.
Unfortunately, as a Millennial, I’m entirely certain as to the truthfulness of the aforementioned. Why? Well, I’m one of those prideful, entitled jerks and I’ve both been there and done that. Honestly, to a certain degree, I’m still in the trenches. Anyway, what do you think? Commonly, what are Millennials prone to screwing up with social media? Voice your opinion in the comments section below.
Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.