"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." – Leo Burnett
I’ve seen way too many of those cheesy motivational videos on YouTube to not understand that, in fact, “Good is great’s worst enemy.”
In spite of how corny such a mentality might be and the massive amount of protein-pounding meatheads who’ve taken to it as a means of inspiration before hitting the gym, it’s extremely true.
Getting Away From the Mundane
Mediocrity is everywhere and is to consciously be avoided at all times. My response to the debilitating trend? Echelon Copy.
On this site, free-flowing dialogue isn’t a mere wish, but a reality of what takes place on a daily basis.
From crafting a basic blog post or sales letter to producing the entirety of a ghostwritten book and even opening the doors of your very own copywriting shop in the near future, Echelon Copy is soon to become your top resource for both copywriting know-how and services.
A Place For Everyone With an Interest In Communications
Even better, there’s no need to feel intimidated here.
Seriously, I pride myself and the Echelon community on providing concrete knowledge for anyone and everyone without any shade of arrogance or entitlement being on display for all to see.
Yuck—that’s not how things roll here.
Needless to say, I’m excited for what the future holds and can't wait to both learn from others and share more of what's worked for me and my clients here at Echelon Copy.
As far as I’m concerned, the future of copywriting is a bright one and is something all professional writers should be anxiously engaged in preparing for.
All of you, after all, form an integral part of the Echelon.