In today's day and age, the term "content" has become more of a buzzword than just about anything else. Truthfully, there's a reason for that: it's important for PR people. Beyond mere editorial endeavors, videos, infographics, podcasts and a host of other content types make content creation key for image ideation, creation and maintenance.
As traditional media makes its way off into the proverbial sunset, the digital side of things grows stronger. Successful, modern-day PR professionals have adapted their respective skill sets to gain an upper hand. While the ability to build relationships, network and pitch have remained constant, other areas of expertise are needed for digital mastery.
Digital PR ›
Needless to say, social media has taken both the worlds of digital marketing and public relations by storm. That being said, there's more to the groundbreaking movement that a bit of social scheduling through Hootsuite. If you're going to use social media to your advantage, you'll need to be up-to-date on the latest trends of the trade.
Social Media ›