You’ve Got Mail: Why Any PR Person Worth His or Her Salt Quickly Responds to Email


Don’t lie—on multiple occasions you’ve received a text message, read who it came from then subsequently placed your phone back in your pocket or purse. Even worse, sometimes, later on, you’ll run into the very person who you went out of your way to ignore. This is the pits. Seriously, it’s a pretty bad situation. 

However, if you think that’s bad, think of how it’d feel to be the guy or gal who’s on the opposite side of this interaction. Pain, heartache and an unavoidable desire to crawl into a hole and hang out for a long while is often the end result.

There’s Blood On Your Hands

Now, let’s turn this to PR. Believe it or not, this exact situation occurs all day, every day. No, I’m not referring to you shooting an email pitch to a top-tier journalist only to not even get a friendly rejection email in return. Nope, I’m talking about a different kind of culprit: it’s you.

Any time you get an email and do nothing to respond in a timely manner, you symbolically spit in the face of the sender. If you’re a PR person, you’re a professional communicator. Like, people actually pay you money for your ability to interact with other people, regardless of medium. For Pete’s sake, you work in communications—remember? It was that college major your parents told you to think long and hard about before getting into? Ring a bell?

No Excuses for Not Making Email a Priority

Heck, you’ve even got a smartphone, tablet, laptop and desktop computer with enough push notifications to kill a small mammal, reminding you of your responsibility to speak with those trying to get ahold of you. As a communicator, your number one goal is to interact in a prompt, concise and efficient manner. 

I’m aware that the list of accomplishments a PR person can have associated with his or her name is a lengthy one; yet, as far as I’m concerned, the more quickly you respond to my emails, the more seriously I know you take your job as a communicator. 

Respond to email and see success. Ignore it and, most assuredly, you’ll miss out on some great work-related opportunities. So, what are your thoughts on the matter? What’s the current state of your inbox: filled to the brim with unopened emails or completely up-to-date and organized? Hop down to the comments section to share your thoughts and feelings.


Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.