Entitlement: the PR Pro’s One-Way Ticket Out of the Industry


If being completely honest here, I love to hear the sound of my own voice. Seriously, my parents told me that enough at the dinner table when I was growing up to know it’s doctrine. I realize how prideful that sounds and how hypocritical that must seem considering the title of this post, but I’ve got to be truthful with everyone. 

Unfortunately, though a blessing in many ways, I spend 90 percent of my working days seated comfortably in front my desktop computer. It’s for that reason that I love any sort of daily activity having to do with verbal communication. One of my favorites? Conducting interviews. The face-to-face interaction is a welcomed release from the monotony of typing.

The Damning Effects of Entitlement

I don’t know if it’s just habit or what, but at the end of every interview, once I ask the interviewee sitting across the table from me if they have any questions, I always get the following: “Ideally, what are you looking for in a candidate?” 

Listen, I’m the first to admit that I’m no expert in the ways of anything and everything PR, but I sure as heck know what it takes to have everyone at an agency ticked at you real quick, especially as an incoming hire.

Let Actions Speak for Themselves

The cancer to end all cancers? Entitlement. Yup, though normally seen in Millennials, no potential PR pro is completely immune to its widespread effects. While your high college GPA, years of experience, list of impressive clients and involvement in the PRSA might mean something to some random employer, as far as those with any kind of credibility are concerned, all that really matters is your willingness to work, learn and progress.

Sure, writing capabilities, network size and previous media placements all play a role, but that goes without saying. In my opinion, Abraham Lincoln once famously said it best: “You have to do your own growing no matter how tall your grandfather was.” Simply put, nobody owes you anything. 

The sooner you realize that and make the most of the responsibilities given you, the more quickly you’ll be tackling the PR projects you’ve always wanted to put your name on and own. Miniature rant aside, what do you look for in PR employees? Above all else, which characteristics bring about turmoil in the workplace? As always, share your thoughts in the comments section below.


Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.