"When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product." - David Ogilvy
"Lucas can do it all as a writer. He can spin any idea on a boring topic into an on-page bravura through humor, wit, insight or knowledge. He responds well to suggestions and swiftly implements them into his stories. It is a pleasure to oversee his writing." [James O'Connor, eFileCabinet]
"Lucas has the ability of making people feel comfortable and important, in any setting, without even knowing it. From what I gathered while working alongside him, he is one of the best examples of a true copywriter." [Rhett Ahlander, UVU]
Sounds impressive enough, right? Well, it's true!
Sure, I - just like everyone else - have my flaws, but when it comes to producing top-notch, SEO-driven web and sales copy for startups and small businesses, I always deliver.
That's a guarantee.
Your Startup’s Current Predicament
After all, you're having to filter through hundreds of copywriters on the Internet who claim to provide "conversion-driven results."
Sound familiar? Yup, I've heard that answer before. Sadly, most don't know how to do just that.
If you're going to pay for reliable, results-driven web or sales copy, you deserve to get it. Why is this so important, you ask?
Building a Startup Is No Easy Endeavor
Any small business owner - myself included - knows how difficult it can be to get things up and running.
That's why you're here, right?
You've got an incredible product or service worthy of proper promotion and instead of focusing on customers, you're stuck dealing with any one or combination of the following startup-related issues:
- Raising Capital
- Investors & Valuation
- Talent Acquisition
- Research & Development
- Customer Acquisition & Retention
.... that last one is of particular interest, isn't it?
This Is Where I Come Into the Picture
As an SEO and Sales Copywriter for startups, I make my money by FIRST helping you make yours. My goal is to both attract and maintain paying customers through written text.
Basically, my copy is working for you and your small, up-and-coming business when ACTION is taken on the part of a prospective client.
You'll know my copy is working when your product or service is purchased at a higher frequency, free consultation appointments are on the rise, registration for digital courses and webinars improves, an email list finally begins to grow or more information about your company is requested.
In layman’s terms, I’m in the business of making you and your startup money through awesome traditional and digital copy.
The Specific Services I Offer
To make this happen, I specialize in the following copy types:
- Email Marketing Campaigns
- Sales Letters
- General Web Copy
- Video Marketing Scripts
- SEO-Friendly Blogging
- Miscellaneous [e-books, brochures, social posts, infographics, etc.]
My Personal Methodology
There’s a secret to all of this. Do you want to know what it is? Seriously, it's much more basic than you probably think …
WRITE LIKE YOU TALK.
Seems like it’d be pretty easy, right?
Though seemingly simple, it’s one of those tasks that’s easier said than done. If you don’t believe me, sit down for a few minutes and try to emulate your own voice and style through written words.
And at this method’s core - MY METHOD, mind you - is something even fewer copywriters understand: audience.
I’ve spent the last several years of my life producing jaw-dropping copy for personal injury law firms, financial agencies, substance abuse facilities, auto dealerships, fitness centers, smartphone apps and a host of other industries.
Because of this, I understand what audiences want. My “Write Like You Talk” tactic ONLY works when a copywriter is able to mimic the voice of an interest-specific reader.
Simply put, if you’ve got a startup that’s in dire need of some cash generation, allow me to prove myself to you by way of your next project. Needless to say, I’ve got the experience, portfolio and references to make me your best company’s best option for copy production.
Listen, as a startup or small business, you can’t afford to waste time with copywriters who make booming promises and then run off with their tails between their legs when things don’t work out.
On the other hand, I’m creative, flexible, hardworking, a great writer, a pleasure to work with and - most importantly - ACCOUNTABLE.
A Challenge for You
Challenge: care to see if I’ll deliver on an initial, self-imposed deadline?
Go ahead and shoot me an email, inviting me to apply for your next job. Now, note the time. If I don’t respond within 60 minutes of your inquiry, then I don’t deserve your work.
When/If I do get back to you within the 60-minute timeframe, feel free to fire any and all questions my way. I’ll be happy to provide you with honest answers so we can see if I’m the best fit for your startup’s copywriting needs.
I’m confident I will be.
Thanks so much for your time. I can’t wait to get started!