These days, it seems everyone is a writer. Blogging has had a huge impact on this, but it’s almost more than that, I think. Why? Well, millennials, more than any previous generation, have placed a great deal of emphasis on creativity.
Whether it be photography, graphic design or traditional art, more young professionals than ever before are foregoing law and medical school for careers that require real out-of-the-box thinking.
Freelance copywriting is one of said career types. But, oddly enough, great writers often forego the freedoms of freelance copywriting and instead continue to write as a hobby, more than anything else. Based on my experiences as a freelance copywriter, there are a few reasons for this:
The Sales Hustle Is Real
Freelance copywriters need to be excellent salesmen to make any real money. It doesn’t matter how many deadlines you’ve got on the horizon, the sales process is a continuous one and should always be given proper time.
While stressful, the conscious pushing of editorial services is very much necessary. Seeing as how most writers prefer leisurely writing and complete and total creative liberty over having to become a spokesperson for their own personal brand, freelance copywriting is bypassed.
Writing Under Pressure
As a copywriter, writing is a race against the clock. The faster you write, the more copy you produce. The more copy you produce, the more projects you can take on during the work day.
The end result of all of this? More money. I very much enjoy the “ball’s in your court” side of freelance copywriting. That said, understandably, many don’t.
Impure writing is basically advertorial writing. I’ve covered this in the past, but there’s this idea within the creative writing community that if the sole purpose of an editorial work is to make money, you’ve “sold out.”
Freelance writing is wholeheartedly driven by money. If you’re not motivated by bringing in as much capital as possible, you’re going to struggle to make a name for yourself.
So, is it just me or is there an astounding number of great writers who would rather do just about anything other than work as a freelance copywriter? If of a similar mentality, why do you think this is? If not, why am I so far off with all of this? Take to the comments section below to voice your opinion.
Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.