The Best Thing I Ever Did as a Creative Writer Was ‘Sell Out’


There’s this idea out there that “money is the root of all evil.” I’m not saying that isn’t true, but when I was an up-and-coming writer, I sure as heck didn’t want to live out the remainder of my many days (fingers crossed) having to cut coupons from the Sunday morning paper every weekend.

So, what did I do? Well, in the eyes of those artsy-fartsy professional writers, I did the unthinkable: I sold out. Yup, I put aside my dream of becoming a sportswriter and focused wholeheartedly on copywriting. 

While this might be seen as sad for some, looking back on the decision, it was the right move and, most importantly, I couldn’t be happier. How can this be, you ask? Keep reading …

Cold Hard Cash

As previously mentioned, money is important—at least I think it is. Listen, I’m not the kind of guy who craves shiny new toys all the time, but I do want to live comfortably. Is that such a crime? 

While there are a handful of sportswriters and novelists who live rather lavishly off of their editorial production, I’m not smart enough, handsome enough or skilled enough with the ol’ laptop to make this happen.

Yes, I chose the safer route and went with copywriting, but I have zero debt and have never lived paycheck to paycheck. Not too bad, eh?

Complete and Total Professional Happiness

In college, my buddies were always freaking out about what they were going to do with their lives. You’d always hear things like, “It’s just that I’m not passionate about anything.” Or maybe something more along the lines of, “There aren’t any majors out there that really catch my attention.” 

For starters, choosing a field of study should’t be treated as if you’re battling over whether or not it’s time to pull the plug on grandma—it’s just school.

Secondly, if you’re willing to modify ever so slightly what you wanted to do as a naive college student, the core of your passions can very much be present in the professional sphere. 

This is what happened with me and writing, anyway. I love to write. I love sports. As a copywriter, depending on the project, I’ve actually been able to focus on both passions at the same time.

I’ve Learned to Love Utilitarian Writing

I’ve always loved writing, and now I spend basically every hour of every day doing just that. While it’s true that the production of sales letters, email marketing campaigns and generic web copy might not be the sexiest projects on the planet, I’ve learned to enjoy doing all of them. 

The best part of it all is that this newfound passion of mine shows in my work. Clients can see this and, as luck would have it, they come back time and time again for repeat services.

Peace of Mind

There’s a certain tranquility that comes from knowing you’re spending a ridiculous amount of time doing exactly what you want to do. Sure, I’m not interviewing Kevin Durant after a game-winning triple, but I’ve got a pretty sweet gig. Honestly, I wouldn’t trade this peace of mind for anything.

Alright, what about you? Has your writing career turned out like you thought it would? If it has, congratulations! If it hasn’t, how have you adapted to maintain professional satisfaction? As always, head on down to the comments section to share your thoughts on the matter.


Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.