Regardless of what your mother, grandmother or girlfriend says, you’re not perfect. Sure, you might’ve rocked your second grade spelling bee or even taken the prettiest girl in school to the senior prom, but if we really do a bit of digging, we’ll find that you’re just another imperfect person like the rest of us.
However, seeing as how real writing excellence is often closely linked with the complete and total absence of error, those who put pen to paper for a living often insist upon celestial quality with anything they’ve produced. This isn’t a good thing, especially when blogs are the medium through which content is being pushed.
Why Blogs Work
To more fully understand why this is, let’s take a closer look at what’s made blogs so popular in recent years. For starters, they’re great because of how approachable they are. There’s a stark contrast between the content found within a blog post and that of an academic paper. One sounds like an actual human wrote it, and the other as if the author spent half of his or her time on Thesaurus.com trying to make things sound as complex as possible.
Also, blogs are much more communal than other writing types. In my opinion, blogs are the Irish football pub of editorial endeavors. Oddly enough, I’ve never been to one, but I imagine that everyone knowns everyone, there’s little judgement and plenty of great conversation. When done correctly, minus the foul language and public inebriation, blogs take on a similar form.
Grammar Should Never Be a Blogger’s Biggest Concern
Now, with all of the aforementioned in mind, how important do you seriously think grammar is within blog posts? Truthfully, it’s not the most pressing of issues. This isn’t me saying that grammar can be completely tossed out the proverbial window. I’m just making a point as to where energy should be allocated.
For example, as far as I’m concerned, the following are much more important for a successful blog than flawless grammar:
- Memorable Storytelling
- Central, Well-Developed Theme
- Unique Tone
- Calls to Action
- Passionate User Engagement
Don’t kill yourself over grammar. Far too many bloggers allow their fingers to hover over the publish button out of a genuine fear of what their readers will think if a grammatical mistake or two are found. My take on the matter? The occasional misspelt word does wonders for proving just who’s behind the creation of a blog: a human being.
Beauty In Error
I’m not going to get on a soap box with this one, but this kind of fallacy almost makes the whole blogging experience all the more beautiful, if you think about it. There’s no hiding behind anything. What you see is what you get and audiences of all kinds appreciate this.
So, the next time you finish a well-crafted blog post, read through things a time or two and then share them with everyone. Don’t hesitate. If sincere, your post—mistakes and all—will be enjoyed by many.
You guys know the routine—what are your thoughts on grammar and blogging? Have I taken things a step too far here, or is there really something to be said for worrying more about quality content than perfect grammar? Can both be present 100 percent of the time? Follow Echelon on Twitter at @EchelonCopy and share your honest comments. In no time at all, you’ll receive a response. Sound too good to be true? Try it out and see what happens.
Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.