The Numbers Behind Making 100K as a Freelancer In a Year


Boy, how sweet would this be, right? Well, to be completely honest with you, it’s not all that far outside the realm of possibility. In fact, it’s not outside of it at all—it’s totally doable. 

Many copywriters—regardless of experience, mind you—are able to bring in well over $100,000 in any given year. Yes, they’re hardworking writers, but many of them are only as skilled, if not less skilled, as you and me.

Make Earning Money a Focus

So, what sort of black magic are all top-tier copywriters working with that you’re missing out on? Well, for starters, they understand the concrete numbers behind making $100,000 an annual occurrence. 

If you’re going to pull this kind of coin on a regular basis, the first thing you need to do is make money a real focus. 

Now, this doesn’t mean that your wife and children need to wander the streets both naked and afraid while you trap yourself in your home office, slaving away at project after project. But, you will need to understand the numeric stepping stones that lead to making awesome money.

The Numbers

For starters, don’t focus on the totality of the year; instead, look at what sum of cash is to be made each and every day. Assuming you work 8-hour days, 5 days a week for 50 weeks, this means you’ll have to nab roughly $400 a day.

Seems fairly doable, right?

Basic math provides more detail: if $400 are to be made each week, by the end of said week, you’ll need to have brought in $2,000.

Save yourself the headache—that’s 9,000 bones come the end of the month. Simply put, to ensure this happens, dedicate your time only to the kinds of projects that pay the most money.

Proofreading and article generation are great projects, but you’ll need to focus on ghostwriting e-books, fundraising letters, speeches, annual reports and web copy if you’re to ensure this comes about.

Lastly, remember that you’re not going to make $400 every day. The work of a freelance copywriter is sporadic and involves activities other than writing. 

Realistically, maybe you’ll need to take a day or two to promote yourself and do a bit of digital marketing.

You’re the One In Charge

Just remember the specifics of what needs to take place on a more micro scale and hold yourself accountable. If you spend two days networking and bringing new projects onboard, that third day, your earnings should total $1,200. 

Conduct every work-related activity with this in mind. Though more money can always be made, time is your most precious commodity and can’t be taken for granted.

Alright, I’ve presented my findings—what do you think? With the numbers in place, is it really possible for mediocre copywriters to bring in six figures in one calendar year? Voice your take on the matter in the comments section below.


Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.