Copywriters needn’t only network with potential clients. In fact, it’s in their best interest to interact with other copywriters.
Maybe I’m way out in left field with this one, but in my mind at least, copywriting is almost more of a trade than a field of academia. Hence, the importance of mingling with other copywriters.
Ya know, like a shoe cobbler or a blacksmith. I’m only 25 years old, but I imagine that back in the day, when a young man wanted to become a blacksmith, he spent some time learning about the trade from an older, more experienced blacksmith.
In my head, at least, copywriting is somewhat similar. It’s not a trade in the way that young people go to technical school to become welders or refrigerator repairmen, but the basic principles are the same.
Copywriting is a craft. Copywriting requires a certain set of skills. Copywriting is best learned through experience.
Isn’t that how trades work, kind of?
Heck, our bunch of professionals doesn’t even come from a single college major. If you can write, self-start, are generally likable and can research the heck out of just about any topic, you’ve got a career waiting for you as a copywriter.
However, as is the cased with just about anything in life, if there’s easy money to be made, there’s some sort of catch.
With copywriting, it’s the difficulty of creating powerful prose. This is where interacting with seasoned copywriters comes into play.
Simply put, if you want your copywriting career to become all that it can be, you need to be picking up as many tricks of the trade as possible from those who know more than you do.
How is this to be done? Here are a few suggestions to get you started:
Develop a Relationship On Twitter
I’m a huge fan of Twitter. When I’m working, I’ve always got it open on my laptop.
Sure, this is probably a bit of a distraction, but I feel like having my Twitter feed open at all times keeps me informed as to what’s taking place in the world of advertising, public relations and social media marketing.
I mean, ours is an ever-changing industry, so it’s important to constantly be on the lookout for new information.
Additionally, through Twitter, I’ve been able to connect with numerous copywriters. These are men and women who have years of experience in the industry and are willing to share their knowledge with those who are going to listen intently and put it into practice.
LinkedIn’s Search Feature
LinkedIn is the Internet’s largest professional networking site. As such, you’ve got to be a part of it if you want to be networking.
Makes sense, right?
While it is important that you put your best foot forward with your LinkedIn profile, what’s quite possibly even more essential is that you focus on connecting with other copywriters using the site’s search feature.
Connect with them and reach out from time to time. Though somewhat uncomfortable initially, this isn’t a taboo practice on LinkedIn. Countless professionals do it. Well, at least the smart ones do.
Give the Warrior Forum a Try
Ever heard of the Warrior Forum? If you haven’t, it’s time to bust out the ol’ laptop and get cracking. The Warrior Forum is arguably the finest digital marketing forum on the World Wide Web.
There are gobs of copywriters hanging out on there.
Also, Digital Point forum is pretty solid. Either way, you’re going to want to bring your bring A-game. While most copywriters are more than willing to offer some help, others are intent on making newcomers to the community feel as awkward as possible.
That said, this shouldn’t stop you. A bit of digital hazing is well worth it when the light at the end of the tunnel has Bob Bly telling you about the ins and outs of how he quickly became one of the wealthiest copywriters to have ever lived.
Simply Reach Out and Ask
It’s so simple, yet nobody actually does it. If you happen to learn of a copywriter and you think to yourself, “This guy has something about him that I admire. I want to learn more,” reach out and introduce yourself.
These days, with everyone’s information being made public on the Internet, it’s easy to find an email address, Twitter handle or even a phone number. Be genuine, humble and flexible and do what few are brave enough to even consider—ask for help.
Worst case scenario, a copywriter refers you to his or her e-book and calls it a day. I’ve had this happen and, shockingly, the world didn’t end.
More often than not, however, I’ve been met with positive feedback.
Now, let’s turn the tables for a moment—what methods have you used to connect with top-tier copywriters? On the flip side of things, what impedes you from reaching out to learn more?
If you’ve got something to say, please take a moment or two to share it in the comments section below.
Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.