Hey, if recycling is important for the environment, it should be just as important for your old blog posts, right? Well, not so much, but you get the idea.
Simply put, there’s a better use for old blog content than to just sit in a dark, clammy corner of the World Wide Web.
Dust off those blog posts of yours and repurpose them. Seriously, it’s not a hard thing to do and the resurgence in driven traffic you’re certain to see will make the small sacrifice a worthwhile one.
Still a bit lost? The following four ways are some of the most efficient for reusing old blog material:
Transform Old Blog Posts Into Guides and E-Books
Any booming site worth its proverbial salt makes a point of selling something. That way, there’s yet another source of income for their owners, in addition to any offered professional services.
More often than not, digital guides and e-books are what they’re pushing.
If you don’t have the time to sit down and hammer out a 30-page e-book on something you’re passionate about, reorganize some of your old blog posts into something worth offering valued customers.
Charge a few bucks and—voila! You’ve got a bit of extra money for Disneyland in your pocket and an ever-expanding email list. Pretty sweet gig, if you ask me.
Internal Blog Data Can Make for a Nice Case Study
You can hop on SurveyMonkey and pay $100 to collect new data for a personalized case study, or you can revert back to data you’d collected a few months prior for a blog post.
Using the same data, produce an awesome case study with a new spin on things.
However, just a word to the wise—seeing as how the communicative fields of copywriting, content marketing, social media management and digital public relations are constantly changing, make certain your data is still relevant to what’s going on.
Otherwise, you might come off as a bit out of touch.
Whip Up a Slideshare Presentation From Old Entries
If you thought infographics were awesome, you’ve clearly never flipped through a slideshare presentation.
These days, most content comes in the form of some sort of quantitative list. Because of this, transferring a blog post to a sleek slideshare presentation is fairly easy.
Though you might need the help of a graphic designer to make this an aesthetically appealing project, if you can get one, it’ll be well worth the extra effort on your part.
Q&A Sites With Meaningful Backlinks
No, Yahoo Answers isn’t only the biggest trailer park [seriously, check this out if you haven’t already done so] on the Internet; it’s also a great place to push links.
The whole point of content marketing is to interact with the masses, all while providing valuable information, right? What better place to do just that than on a Q&A site.
Though Yahoo Answers has been around for quite some time, the best place to repurpose blog content on a Q&A site is currently Quora. Quora has an incredible community of users from all over the world who are passionate about everything you could ever imagine.
Obviously, this is by no means a comprehensive list of ways to repurpose content. In reality, these are just a few of the methods I’ve used throughout my career to squeeze as much life out of each and every blog post as is humanly possible.
Now the time is yours—what methods do you use to repurpose old blog content? If you’ve yet to have commented on a blog post of mine, take this opportunity to get involved for the first time. Rest assured, all comments will be met with a prompt response.
Lucas Miller is the Founder of Echelon Copy. When not writing, editing or running, he's working tirelessly to perfect what he claims is the "World's Greatest Pompadour." Additionally, for what it's worth, his editorial works have been featured on Social Media Today, Business2Community, Ragan's PR Daily, Spin Sucks and many other top-tier PR publications.